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"I believe in experience over everything"

Impact Entrepreneurship Major

Digital Nomad

Adventure Filmmaking

Founder, The Concept Project


My Story

It all began with a tragedy - the Massacre of 23 people in my new community, Halifax, Nova Scotia. The news of the shooting, which occurred over 150 km away by an individual in a fake police car, deeply affected me. I felt helpless and upset, sitting alone in quarantine with no way to assist. But when I returned to Nova Scotia to begin my studies at university, I decided to take action. I resolved to walk the route taken by the shooter and raise awareness about the tragedy.

On November 5th, 2020, I launched the first concept project, and it was a resounding success. With the support of the community, we were able to raise $10,000 for the victims of the tragedy. Witnessing such a senseless act of violence was a sobering experience, but being able to make a tangible difference through the concept project gave me hope and purpose. I knew then that the concept project company was where I wanted to devote my life.



Each Mental or Physical challenge is based off a concept or metaphor that relates to a global social or environmental issue.


Each of these organizations have been a recipient of a Concept Project campaign.
It's been a pleasure to work with and serve these non-profit organizations.


Nova Scotia Remembers

This organization helped with the wagon walk and represented the scholarship fund or surviving children of the Nova Scotia shooting. They have helped their community grieve and stay resilient in so many ways.



This organization was the recipeint of the money raise in the 120 mile highs and lows walk from Mt. Washington to Hampton Beach. They provide education and support for teens and adults struggling with thier mental health.


Dress 4 School Success

Many children struggle because they don’t have life’s basic necessities.  Not having adequate clothing to attend school adds to the stress. Dress 4 School Success collects and distributes donated clothing for students grade K -12.


 Blue Ocean Society

Blue Ocean helps keep the sand and salt clean and educate people on marine conservation. They helped organized a 19 mile swim/beach-clean-up with the concept project team.

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